Every one of us is an expert (or has a desire to be an expert) in something. You could be (or at least claim to be) an ‘expert’ social media marketer, writer, accountant, lawyer, fitness professional, consultant, designer, business coach, therapist, or perhaps even an expert on how to be an expert!
However, most of us apply that expertise ONLY towards helping someone else (another company) become more successful…and oftentimes in very non-public ways. Quite often we practically avoid letting others know how great we truly are because we don’t want to be one of those ‘braggers’. But here’s the key: People buy from other people. Not companies. Not logos. Not even catchy slogans. We need to share our expertise…our genius ideas…our incredible personality…and we need to do it often and in multiple formats to catch our prospects eyes and ears!
So to get right to the point, what does this mean for you and how can you get started almost instantly and for a very low (if not free) price-tag? Below are 13 quick and relatively easy ONLINE ways to engage your customers, make it personal, and let the world know that you are in fact an expert in your field!
- E-Learning Courses
- Live Virtual Broadcasts
- Blog Articles
- Powerpoint Presentations on SlideShare.com
- Special Reports and/or Studies
- Virtual Conferences
- Video Product Reviews on YouTube
- Interviews with Other Subject Matter Experts thru SpreeCast.com
So what are you waiting for? Identify your message. Create the content you want to share. Get it online!
Rick Bonito shares over two decades of experience as an IT professional and as founder and managing principal of EverSafe IT Services. For more information about EverSafe’s managed IT, security and compliance, cloud, and consulting services, Contact Us at firstname.lastname@example.org